New Delhi, Nov. 18 -- In a move aimed at bolstering the traditional media industry amid its rapid transition to digital platforms, the Government of India has approved a 26 per cent hike in advertisement rates, raising the print media rate for black-and-white ads from Rs 47.40 to Rs 59.68 per sq. cm for dailies with a circulation of one lakh.
The Government has also agreed to the recommendations of the Committee relating to premium rates to be offered for colour advertisements, preferential positioning.
In a statement issued here, the Ministry of Information and Broadcasting stated that the rates for release of advertisements in Print media by Central Bureau of Communication (CBC) were last revised by the Ministry on the basis of the reco...