Mumbai, May 3 -- Indian startups working in the creative content creation sector should think beyond films and build brands, ecosystems and intellectual property that have a global impact, asserted global business leader and founder of Biocon, Kiran Mazumdar-Shaw, on Saturday.

She was speaking on second day of interactive session of the first Global Audiovisual Entertainment Summit (WAVES) held at the Jio World Centre in Mumbai.

Opening a discussion with Forbes Editor-at-Large Manit Ahuja on "India's Innovation Resurgence: The Next Decade of Global Startups," Ms Mazumdar-Shaw spoke about the global potential of Indian stories.

Referring to the Ramayana, she said, "This is the time to create new stories that blend tradition and technolog...