New Delhi, Sept. 17 -- Nidhi Khare, secretary, Department of Consumer Affairs, today said consumer trust forms the bedrock of e-commerce. Innovation must continue, but never at the cost of consumer safety. AI gives us the means to achieve if we use it responsibly.
"To build a transparent and fraud-free digital marketplace, we need stricter compliance, product standardization, and better monitoring. AI will play a central role in protecting consumers while ensuring fairness for genuine businesses," she said.
Khare was speaking at the PHD Chambers of Commerce and Industry (PHDCCI) conference on 'Harnessing AI to Combat Frauds and Counterfeits in Retail & E-commerce' here.
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