Mumbai, June 9 -- ZEE on Monday unveiled its new brand identity and ethos under the banner 'Aapka Apna ZEE'.
The multi-platform campaign highlights the media network's emotional connect with Indian audiences, celebrating shared values of belonging, community and cultural togetherness.
At the heart of the campaign lies the theme 'Saath aane se baat banti hai' - underscoring the power of unity, shared moments, and collective strength that helps overcome life's challenges. This message is brought to life through a powerful series of seven multilingual brand films, each rooted in the cultural fabric and lived experiences of local communities across the country.
A standout film from the campaign narrates the poignant story of an army father ...