Bangladesh, Oct. 17 -- She stands under the basket rebounding and giving feedback to rookie guard Carsen Edwards as he shoots from different spots on the court. After swishing his final three attempts he jogs over to her.

"Thanks, coach," Edwards says before exchanging a high-five with Lawson.

Welcome to the new-look NBA, in which women's footprints are directly impacting every aspect of the game - from broadcasting booths, to officiating, coaching on the sidelines, front-office executives to ownership.

Lawson is one of a record 11 women serving as assistant coaches in the NBA this season. While former WNBA star Swin Cash and Sue Bird are working in NBA front offices.

"It's not a fad," said Basketball Hall of Famer Nancy Lieberman. "I...