, May 10 -- In an unexpected twist befitting its legendary franchise, Now You See Me 3 has stirred global buzz with a more real than illusion promotional move. Viewers of its just-released trailer weren't left empty-handed; quite the opposite. Let's unravel how this unique trailer presentation blurred the lines between showmanship and reality.

USD 119.16 Gift to the Trailer's Audience

In a bold marketing stunt that fused cinematic illusion with real-world surprise, the upcoming heist movie sparked conversations with a financial flourish. On April 29th, two cryptic video billboards appeared in Times Square of New York City, quietly setting the stage for an unconventional reveal. One displayed a large 60-minute countdown, the phrase "TEXT...