Dhaka, Feb. 5 -- Microsoft has launched a pilot platform that allows artificial intelligence developers to pay publishers for using licensed "premium content" to train their AI models, aiming to create a new revenue stream for media organisations while improving the quality of AI-generated responses.

The platform, called the Publisher Content Marketplace (PCM), will enable publishers to set their own pricing and licensing terms, according to a Microsoft blog post released on Tuesday. The voluntary marketplace is open to all types of publishers and is designed to give AI developers scaled access to authorised training data.

Microsoft said PCM will also provide publishers with insights into how their content is used for AI training, helpi...