Dhaka, July 20 -- Microsoft has abruptly pulled out of the digital movie and TV business, ceasing all sales and rentals through its Movies & TV app without prior notice.

As of Friday, users can no longer buy or rent films and shows via Microsoft.com, the Microsoft Store on Windows, or the Xbox platform.

A support notice on the company's website states, "Important: Microsoft no longer offers new entertainment content for purchase, including movies and TV shows, on Microsoft.com, Microsoft Store on Windows, and the Microsoft Store on Xbox."

A similar message also appears on Xbox's support page.

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No reason was provided for the sudden decision, according to Variety.

Users who hav...