, April 27 -- In 2024, more Chinese adults turned to digital formats for reading, with a noticeable rise in the use of mobile phones and audio platforms, according to a national survey on reading habits.

The survey, conducted by the Chinese Academy of Press and Publication, was presented at the Fourth National Conference on Reading in Taiyuan, Shanxi Province.

Findings show that 78.7% of adults read digital content on their phones, and 38.5% listened to audiobooks - both figures representing year-on-year increases.

In 2023, on average, adults in China read 4.79 physical books and 3.5 e-books, with both numbers rising compared to the previous year.

Sun Shoushan, head of the China Audio-video and Digital Publishing Association, noted th...