Dhaka, June 24 -- Google may soon face new requirements in the UK aimed at providing consumers with more choice over which online search services they use, according to the country's competition watchdog.

The UK's Competition and Markets Authority (CMA) is investigating the tech giant under a new law that allows the regulator to demand changes if it finds that a company holds too much power in a particular market.

Google currently dominates the UK search market, accounting for over 90% of searches, with approximately 200,000 businesses using its search advertising services to reach customers, as reported by the BBC.

Alphabet, Google's parent company, has criticized the CMA's proposed changes, calling them "broad and unfocused." However...