Dhaka, Sept. 29 -- Effective branding, proper marketing strategies and stronger compliance support are essential for unlocking the export potential of Bangladesh's cottage, micro, small and medium enterprises (CMSMEs), experts said on Monday.

They came up with their observations while addressing a focus group discussion, titled 'Branding and Marketing Challenges for CMSMEs: Unlocking Export Potential'.

The Dhaka Chamber of Commerce & Industry (DCCI) organised the discussions.

DCCI President Taskeen Ahmed said CMSMEs contribute nearly 28% to Bangladesh's GDP, while in countries like Sri Lanka, Vietnam and Cambodia the figure is close to 50%.

"Despite making up about 90% of Bangladesh's industrial sector and employing around 11.8 millio...