, Jan. 25 -- Challenging negative stereotypes about ageing is not just about fairness it can also improve health and longevity, experts say. Research shows that having a positive attitude towards ageing can make people feel younger and even live longer.

According to the World Health Organization, ageism - the harmful treatment of people based on their age - affects all age groups, though older adults are the most impacted. In the UK, one in three people experience age-based discrimination, while a US study found that 93% of adults aged 50 to 80 reported some form of everyday ageism.

"Ageism is personal. Yet many fail to recognise it as such," said Parminder Raina, scientific director at Canada's McMaster Institute for Research on Aging....