Dhaka, March 17 -- Mobile financial service provider bKash is facilitating Eid shopping through Facebook live sessions, allowing customers to purchase from top brands at discounted prices.

During these live sessions on bKash's official Facebook page, "bKash for Business," and participating merchant pages, customers can avail up to Tk 500 in discounts or cashback on purchases from brands such as Le Reve, SaRa Lifestyle, Sailor, Raw Nation, Fabrilife, and Shelai, said a press release.

Customers can place orders directly from merchants' Facebook pages or websites and get discounts by using the "R1" coupon while making payments via bKash.

As part of the campaign, daily live sessions feature popular hosts showcasing the Eid collections of r...