Mumbai, May 9 -- Sumitomo Rubber Singapore, a natural rubber procurement company for the Sumitomo Rubber Group, recently participated in 'Project Tree,' an initiative led by Itochu Corporation to improve the sustainability of the natural rubber industry.

Through participation in this project, the company aims to improve the traceability and sustainability of the natural rubber supply chain.

Natural rubber is a natural resource that is vital in modern society, with about 70 percent of global natural rubber consumption going towards the production of tyres. However, approximately 85 percent of global production relies on smallholders, mainly in Southeast Asia such as Thailand and Indonesia. The existing agricultural practices used by smal...