Mumbai, March 13 -- Many international tyre giants are expanding their presence in India, intensifying the competition in the market. Anant Goenka, Managing Director of Ceat, is confident that the company will remain ahead driven by its brand equity, Total Quality management and automation
Last decade probably has been a turnaround one for Ceat on every front, be it on products quality and offering, technology and manufacturing improvements, market share gains and brand image. Anant Goenka, Managing Director, Ceat, attributes the transformation of the company to the increasing adaptation of rigorous total quality management (TQM) and automation, consumer-centric approach, narrowing focus on 2-wheeler and passenger car tyre markets and aggr...