Mumbai, May 20 -- Apollo Tyres has launched a corporate advertising campaign 'Ganga: the River of People' with cricket legend Sachin Tendulkar, covering television, digital, print and cinema. Ace Indian Music Director A R Rahman has specially composed and sung a song for this television commercial (TVC). The new campaign marries what brand Apollo, Sachin and Ganga symbolise - the spirit that keeps India on the move towards progress.

"The essence of brand Apollo is the spirit of 'go the distance'. It motivates people to leave no stone unturned in realising their goals and ambitions, of giving their all to achieve what they have set out to, and keep going. While the company's tyres become a means of achieving ambitions, progress, and reali...