India, Aug. 11 -- Arjun Vaidya, CEO of Dr Vaidya's, is creating a whole new segment of consumers for Ayurveda by offering 5,000-year-old solutions in modern packaging. The 28-year-old entrepreneur speaks to us about his rich family legacy, the pandemic, and selling Ayurveda online. By Sushmita Srivastav

What inspired you to establish Dr Vaidya's?

Our family has a legacy of practising Ayurveda for over 150 years. My forefathers have all been Ayurvedic practitioners, and we have 100-plus family formulations passed down from generation to generation. It started when my great-grandfather moved from Gujarat in 1923 and set up a small clinic in Bombay (now Mumbai). Then, my grandfather took over in 1971 and became one of the most famous Ayurv...