Bengaluru, Aug. 27 -- India's beverage industry is undergoing a significant transformation, with Reliance-backed Campa Cola re-emerging as a formidable player in the carbonated drinks segment. The competitive landscape, once dominated almost entirely by Coca-Cola and PepsiCo, is seeing heightened activity as Reliance Consumer Products Ltd (RCPL) pushes aggressively into this market with its pricing strategy, product innovations, and wide distribution expansion.

Origin & Reach of Campa Cola Campa Cola was originally launched by New Delhi-based Pure Drinks Group in 1977 but lost its presence in the early 1990s when global giants Coca-Cola and Pepsi consolidated their dominance. After its acquisition by Reliance Consumer Products Ltd(RCPL) ...