Bengaluru, June 11 -- The Indian liquor sector is a dynamic and rapidly growing industry, valued at USD 145.5 billion in 2024 and projected to reach USD 175.6 billion by 2033. Spirits dominate with 66.3% market share, while beer and other beverages account for 33.4%. Rising incomes, urbanization, and premiumization are key growth drivers.

The shares of the prominent alcoholic beverage company have seen bearish movement after the Maharashtra government hiked duty on Indian Made Foreign Liquor (IMFL) by 50%-60%, the steepest increase since 2011. This move is expected to raise IMFL's Maximum Retail Price (MRP) by 30%-50%, potentially impacting demand and margins. The policy shift has triggered investor concerns over future sales and profita...