Of myth, history and sales reality!
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India, July 11 -- A sizeable percentage of the top sellers in the bestsellers list on Amazon.in comprise of books in mythology, epics and historical fiction. A cross reference to one of the most organized platforms of ranking books, the Nielsen's Bookscan that consolidates sales through online as well as brick and mortar stores further reinforces that books in these categories contribute to almost one fourth of the titles in the bestsellers lists, in the country.
While this may be an important information for those in the business of publishing and book sales primarily to get profit making publishing plans and merchandising lists, in place, it also is important for us as a country to understand how and why the reading preferences have ev...
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