India, Aug. 17 -- New Delhi: The Chief Minister Yogi Adityanath-led Uttar Pradesh government may not have achieved substantive success in rejuvenating and cleaning river Ganga, but the Uttar Pradesh government plans to showcase its effort through creative advertisements. The Uttar Pradesh government has called for a tender of Rs 100 crore for providing creative advertisements and campaign paraphernalia to the state government to promote the work of the State Mission for Clean Ganga-UP (SMCG-UP).

Uttar Pradesh is one of the most important stakeholders with responsibility to carry out the Namami Gange projects under the SMCG-UP. Besides UP, Uttarakhand, Bihar, Jharkhand and West Bengal are the other stakeholder states which work to impleme...