New Delhi, Aug. 28 -- As part of the stepped up drive to push exports amid the US tariff turmoil, India will launch outreach initiatives in 40 countries, with priority markets in Europe such as the UK, Spain, France, Germany, and Italy. These efforts will include trade fairs, buyer-seller meets, and sector-specific promotional campaigns, according to a senior official.

Other nations include the Netherlands, Poland, Canada, Mexico, Russia, Belgium, Turkey, the United Arab Emirates and Australia.

India's merchandise exports are facing pressure amid geopolitical tensions and the 50 per cent punitive hike in US tariffs that kicked in on Wednesday.

Commerce Secretary Sunil Barthwal said earlier this month that the government is making effor...