India, Sept. 9 -- Bollywood actor Aishwarya Rai Bachchan has approached the Delhi high court seeking protection of her personality rights, alleging that rogue websites were using her name and image without authorization. The petition, filed against aishwaryaworld.com and other infringers, argued that the unauthorized use of her persona is part of a wider trend of online fraud exploiting celebrities' identities.

The hearing was adjourned till January, but the court is likely to grant interim injunctions against infringers. Justice Tejas Karia said a detailed written order would be issued restraining the infringements and protecting Rai's rights.

Rai's plea seeks injunctions to block the website and other offenders, removal of infringing ...