NEW DELHI, March 20 -- Every icon has an origin story. Initially designed as a staple that could withstand the work of ranch hands and rodeo cowboys, Wrangler denim soon became a revolutionary style move for the icons. Its simple functionality and outlaw appeal made Wrangler a natural choice for artists, musicians, and actors always looking to set trends and blaze new trails. To celebrate this authentic attitude and era-defining style, Wrangler introduces its Icons Collection of jeans, shirts and jackets for a generation who will create and be part of the iconic moments of today.
Six iconic denim styles, steeped in heritage and forever linked to the 70-year Wrangler journey, have been re-issued and re-styled for the modern world. The defin...