NEW DELHI, April 23 -- Vigor Media Worldwide has bagged the PR mandate from USHA SHRIRAM, the most trusted consumer durable brand which has been successfully dominating the consumer durables market of the country for decades. The contract comes as another acknowledgement of the distinctive PR and communications approach of Vigor Media Worldwide. The role of Vigor Media Worldwide will be to build a strategic communication framework for USHA SHRIRAM and strengthen its unrivalled leadership positioning in the consumer durables markets.
Vigor Media Worldwide won the prestigious account after a multi-agency pitch followed by a competitive bidding process. The mandate for USHA SHRIRAM will be handled by the Delhi-NCR office of Vigor Media Worldw...