Mumbai, April 18 -- Foreign exchange services provider Thomas Cook on Thursday said it has appointed Bollywood star Kartik Aaryan as Brand Ambassador with an aim to target young India for its borderless travel card.

Kartik Aaryan is known for his charismatic persona and strong connection with India's youth. His significant fan-base, aspirational image yet relatability especially among millennials and GenZ makes him a key influencer. He embodies the spirit of India's new-age traveler, making him an ideal choice to represent the innovative and agile India ka Forex Specialist - Thomas Cook, the company said in a release.

The partnership commences with a campaign for Thomas Cook's recently launched Borderless Travel Card a game-changing, m...