Mumbai, Sept. 10 -- Spykar, India's homegrown denim brand, has launched its latest marketing initiative,It's in Our Jeans/Genes, on th September, at xxPM. This podcast series celebrates stories of ambition, identity, and pride through engaging conversations with changemakers shaping India's narrative on the global stage.

The series, which aligns with Spykar's vision of youth culture and self-expression, brings together trailblazers from diverse industries to share their journeys of staying rooted in heritage while adapting to a modern, ever-changing world. Each episode highlights themes of resilience, authenticity, and ambition, showcasing individuals who are weaving Indian identity into a fabric of global relevance.

In its first episod...