New Delhi, Dec. 12 -- Rungta Tea, one of India's leading regional tea brands, celebrates 24 years of operations with a rare achievement in FMCG distribution -they have maintained a 92% retention rate of its distributor network since launching operations.A retention rate, the company says is unusual in India's fast-moving consumer goods sector.

Headquarters in Delhi since 2004-05, the company currently operates across North and East India with the same distributor partners it signed at inception.

"Quality, commitment, and relationships - these three principals have guided every decision for 24 years," said Girjesh Rungta, Founder and Managing Director of Rungta Tea. "We approach all distributors as if we approach family, not channels. Wh...