Gurugram, Oct. 6 -- Seagram's Royal Stag Packaged Drinking Water announced the launch of its festive campaign - #CelebrateLarge - Hum Hain Generation Large, Humaara Har Celebration Large. Festivals are the perfect occasions for the youth to infuse with their unique style and energy and create memories to cherish for years to come, and of course, to "Live it Large". Building on the brand's philosophy of inspiring Generation Large, this year's campaign unveils a tech-forward, AI-led experience that is deeply rooted in culture and puts consumers at the centre of the celebration elegantly weaving the desire of the young generation with brand's Live It Large philosophy.

At the core of the campaign is an initiative that reimagines the way Ind...