NEW DELHI, April 18 -- Orient Electric Limited, part of the diversified USD 1.8 billion CK Birla Group, has been conferred with the prestigious 'Superbrand 2019' status for fans and air coolers by leading independent brand arbiter Superbrands India.
Orient Electric emerged as a powerful entity in both the categories after a thorough evaluation process by eminent professionals in marketing and advertising. Also, it ranked amongst the top 5% and 10% of all brands across categories in India for fans and air coolers respectively. This year's effort was endorsed by 18,031 people who scored across 1488 brands and 237 categories.
Mr. Rakesh Khanna, MD & CEO, Orient Electric Limited said, "We are delighted to receive the consumer validated Super ...