Mumbai, July 10 -- Opptra is proud to announce the launch of the esteemed British homewares and small domestic appliance brand Tower in the Indian market. Tower's popular cookware range Cerasure is now available on leading e-commerce sites including Amazon, Flipkart and Zepto, bringing a new standard of British design, innovation, and quality to Indian kitchens. The brand's popular Smart Start range will also follow in the next few weeks.

Opptra has worked in close collaboration with Tower, part of the UK-based RKW LTD, to introduce products tailored for Indian consumers while preserving Tower's globally recognised quality benchmarks.

"We are thrilled to introduce the Tower brand to Indian consumers," said Ranjit Babu, CEO of Electronic...