Mumbai, Dec. 1 -- MyFitness,India's leading peanut butter brand by BRND.ME, has launched its newest integrated campaign,'Bas Taste Hi Kiya Tha', a lively and humorous film that marks a shift from a fitness-only positioning to awholesome family favourite. With the refreshed line"Har Family ki Health ka Tasty Partner", the brand is expanding its appeal to millions of Indian households.

The campaign captures a warm and familiar Indian family environment, showcasing theuniversal truth that every home has a secret snackerwho later insists they "just tasted it." Set inside a relatable home, the film opens with the everyday bustle of family life before each member secretly samples MyFitness Peanut Butter in their own way. The mother enjoys a sp...