New Delhi, Oct. 17 -- Mamaearth, India's leading purpose-driven baby and personal care brand, has unveiled a fresh, youthful campaign for its Rice Face Wash, featuring Bollywood actor and brand ambassador Palak Tiwari. With an energetic, playful narrative set at a tennis game, the campaign puts a fun twist on skincare spotlighting how the natural goodness of rice water and niacinamide power a double hydration formula for a luminous glass skin glow.

The film captures Palak in her element, energetic, radiant, and confident, as her glowing skin turns heads on the court. Between serves and smiles, she reveals her skincare ace: Mamaearth Rice Face Wash. The film's upbeat energy, youthful vibe, and modern aesthetic reflect Mamaearth's philosop...