New Delhi, April 17 -- Litmus World, a leading enterprise SaaS platform, and RepUp, a Gurgaon-based AI-driven CX platform have signed a binding agreement to merge and unify their business operations, creating an AI-native Customer Experience (CX) platform for enterprises. This strategic merger combines the complementary strengths of both companies to deliver an integrated, data-driven solution that empowers businesses to transform stakeholder experiences through advanced AI automation and actionable insights.

The combined entity will operate under the Litmus World brand and will leverage advanced AI, Natural Language Processing (NLP), and automation to enhance customer engagement and sentiment analysis.

"Our vision is to redefine enter...