Mumbai, April 18 -- ITC Limited has announced the signing of definitive agreements to acquire the balance 73.5% stake in Mother Sparsh Baby Care Private Limited, a premium Ayurvedic and natural baby care brand. This strategic move strengthens ITC's commitment to building a portfolio of purpose-led, consumer-centric brands, aligned with the evolving aspirations of Indian consumers.

ITC to invest Rs 81 crore through combination of primary subscription and secondary share purchase. Post this, ITC's total investment in Mother Sparsh will stand at around Rs 126 crore.

Operating in the premium baby care space, Mother Sparsh offers a wide range of Ayurvedic and natural products across personal care, health and hygiene, and expert baby care. I...