Mumbai, June 2 -- Swiss Military, the global lifestyle brand known for making premium products accessible across 26 countries, has launched its first-everExclusive Brand Outlet (EBO) in India, setting the stage for a bold new chapter in its global growth story. Strategically located inSurat, Gujarat, the launch marks a significant milestone in its vision for the Indian market, where Swiss Military has already established over4,000 retail touchpointsacross metropolitan centers and emerging cities.

Speaking on the launch,Anuj Sawhney, Managing Director, Swiss Militarysaid, "The launch of our first Exclusive Brand Outlet in India is a defining moment in Swiss Military's global expansion.India stands at the center of our vision for the futu...