Bangalore, Dec. 12 -- GIVA, one of India's fastest-growing jewellery brands, has launched an extensive, multi-city campaign to promote the GIVA Exchange Fest, an initiative encouraging customers to bring in their old or unused jewellery and exchange it for exciting benefits including a chance to win luxury holidays.

To bring the fest to life across India, GIVA executed one of its most ambitious on-ground visibility plans to date. The brand rolled out complete bus wraps across Bangalore, Chennai, Pune, and Kolkata, ensuring thousands of daily impressions and turning everyday commutes into striking reminders of the fest. Bus shelters in high-density neighbourhoods in Bangalore and Chennai further amplified the presence, ensuring consistent...