New Delhi, Nov. 12 -- Like in the case of most industries, retail too, is being driven forth and ahead with data. Keeping up with the increasing demands and expectations of customers is no easy feat. However, utilizing traces of data that consumers leave behind, retailers have actually succeeded in delivering exceptional customer service and experience.
A study by Harvard Business Review and Snowflake Computing points out that retailers who choose to make data-driven decisions have the best shot at survival, as reported by CEO Analytics.
Undoubtedly, retail is increasingly becoming extremely data-oriented. As per the same study mentioned before, 89% of retailers consider gaining improved insights into customer expectations a major goal. T...