Dehradun, April 26 -- Burger Singh, India's largest homegrown burger chain, has launched its newest outlet at Jolly Grant Airport, Dehradun, marking its second airport outlet and fifth in Uttarakhand. This strategic launch is part of the brand's growing focus on transit locations in Tier 2 and Tier 3 cities, where rising travel infrastructure is unlocking new consumption opportunities.

The Dehradun airport store, built on Burger Singh's efficient kiosk model, is optimized for high-volume service in compact spaces. This format supports the brand's ambitions of creating a national footprint across key transportation hubs without the overheads of traditional QSR builds.

"Our airport strategy is rooted in high-throughput, low-capex formats ...