Mumbai, Jan. 9 -- Jindal (India) Limited, part of the prestigious B.C. Jindal Group, and one of India's leading downstream steel products manufacturers, today announced the unveiling of its channel partner loyalty program,'JLP Shakti - Jindal India Loyalty Programme',at a glittering event in Mumbai.

The Mumbai event was part of a series of on-ground activations planned across the country to roll out the program among leading dealers and retailers of coated steel products in Jindal India's key markets. Prior to this, the company successfully unveiledJLP Shaktiin Kolkata, Kanpur and Visakhapatnam through well-curated launch events, each witnessing enthusiastic participation from its dealer and retailer partners.

Through this initiative, the...