New Delhi, April 14 -- AbhiBus (ixigo's bus business), one of India's leading bus ticketing platforms, has rolled out theAbhiBus Cricket League, a high-octane campaign which merges India's cricket fever with the excitement of spontaneous travel savings.

As part of this campaign, every boundary hit during ongoing live cricket matches unlocks limited-time discounts on bus bookings. Users can grab exclusive deals using codes likeSUPER40(up to 40% off for 4 minutes) andSUPER60(60% off for 1 minute). The faster you book, the bigger your reward, making it a game of speed both on and off the field.

Commenting on the launch,Rohit Sharma, COO, AbhiBus, said,"Cricket is celebrated in every corner of India - from bustling cities to the remotest to...