NEW DELHI JULY, July 8 -- Hafele India, in collaboration with its brand ambassador Sachin Tendulkar, announces the launch of a new digital campaign series that builds on the brand's core purpose - "Maximising the Value of Space. Together." This marks a strategic evolution from last year's campaign, moving beyond brand awareness to showcasing how Hafele's innovative solutions create meaningful value in everyday life.

The campaign continues with the emotional hook "Maximising what matters the most" - but this time, through a fresh narrative approach that simplifies functionality and brings product stories to life. The series centered around Sachin's kitchen, comprising six short films, kicks off with the launch of the first film featuring ...