India, Oct. 4 -- Real estate developers in India are pinning their hopes on the upcoming festive season to mark a change in their fortunes even as they struggle to survive in a market that is fraught with issues ranging from severe financial crunch to muted buyer sentiment. Housing.com's 'Home Utsav 2019' has kick started with the Navratras and will carry on till Diwali, since home sales increase during the festive season in India. Often times, festive offers spill all the way until the start of the New Year.
Last year, for instance, close to 90,000 housing units were sold during the October-December quarter, the highest sales number achieved by developers in a single quarter in FY 2019, in India's nine prime property markets, as per the d...