NEW DELHI, May 26 -- Nikhil Singhal, Founder, Vigor Media Worldwide
Coronavirus is an unprecedented public health crisis that has confined people to indoors and self-isolation. People are largely in research phase so it's vital to give them something to read or to give them a video to watch. Inspire them, entertain them, and give them useful content that leaves positive impression on their post-pandemic buying behaviour.
To survive, businesses will need to adapt. They'll need to find new ways to find, engage and sell to their customers. Today when the businesses are reeling under the fear of losing their brand value and market capitalisation due to their shrinking operations, less production and frequent shutdowns, PR has proved to be the...