New Delhi, May 7 -- Imagine designing elegant furniture throughout your living spaces, only to find them struggling to function after a few years of use. Drawers sticking, doors squeaking, and wall cabinets shutting with a creaky noise. Whether the furniture withstands the test of everyday use or falters after some years comes down to one crucial thing: the furniture fittings - an often overlooked element that works behind the scenes to make or break the furniture.

Blum India has launched a new ad campaign that humorously brings the spotlight back to real-life furniture struggles and how their quality fittings can put an end to these long-standing problems.

The advertisements brilliantly highlight furniture problems with a touch of chuc...