Jammu, April 14 -- Verandah, one of India's leading resort and swimwear brands, has become the benchmark for sustainable fashion in the country by achieving the highly coveted Butterfly Mark certification. The certification, awarded by renowned sustainability assessment group Positive Luxury, recognizes Verandah's unwavering commitment towards reducing environmental impact and bettering social standards across its operations.

As the pioneering brand in India to earn this certification, Verandah sets the bar high for prioritizing people and planet alongside profits. Through dedicated efforts like utilizing production waste to create unique accessories, crafting eco-friendly fabrics from renewable materials, and supporting local artisans, ...