New Delhi, Sept. 2 -- Jammu Rail Division has earned Rs 7.8 crore over five years after auctioning digital display boards of four Vande Bharat trains, which make eight trips daily between destinations such as Delhi-Katra, Amritsar-Katra, and Katra-Srinagar.
Vande Bharat coaches are fitted with digital display boards to provide passenger-friendly information such as train's speed, approaching stations, among others.
"A policy was introduced to run commercial advertisements alongside passenger-centric information to make the journey more engaging and generate some non-fare revenues for the railways. The auction of digital display boards of these Vande Bharat trains was done under this policy to improve passenger experience along with reven...