Jammu, April 14 -- In a move that will impact major brands like Horlicks, Boost and Complan, e-commerce platforms in India have been directed by the Department for Promotion of Industry and Internal Trade (DPIIT) to remove all drinks and beverages from the 'health' category. This comes after the country's food regulator concluded that there is no legal definition of a 'health drink' under current F&S laws.

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In an advisory issued on April 10th, DPIIT asked all major e-tailers including Amazon, Flipkart and BigBasket to remove products like Bournvita, Horlicks and Complan from being listed under 'health drinks'. The directiv...