SRINAGAR, July 10 -- CM chaired back-to back board meetings here today at SKICC Srinagar. He presided over the 19th board meeting of SKICC which was attended by Advisor to the Chief Minister Nasir Aslam Wani, Chief Secretary Atal Dulloo, Administrative Secretaries of Finance, Tourism, DG Planning, Director Tourism, MD JKTDC and Director SKICC.
CM called upon the SKICC management to employ strategic marketing tools to acquaint corporates and private organizations about this facility which has the potential to be hub of activities all the year round. CM expressed concerned over under-utilization of SKICC and asked Tourism department to build a distinct MICE brand identity for the SKICC so as to utilize this facility. "It is essential to targ...