Nigeria, May 16 -- Over the past few weeks, we've seen some of Nigeria's most visible digital creatives post their Meta earnings and if we're being honest, it's crumbs compared to the content they dish out daily.

Take, for instance, someone like Tunde Ednut or Aproko Doctor, churning out dozens of posts a day, commanding the attention of millions. You'd expect Meta to be raining Millions of Naira but many of these creators are not smiling to the bank. Not the Nigerian bank, anyway.

A content creator like Tunde posts anywhere from 20 to 30 times daily. That's roughly 900 posts a month, each with hundreds of thousands of reactions and tens of thousands of shares and likes. If that account were based in the United States, Meta would likely...